Marketing, advertising & media intelligence
TVNZ-NZ Marketing Awards 2017: Why Whittaker's strategy is the best, bar none
Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch ...
TVNZ-NZ Marketing Awards 2017: Karma Cola puts money where mouths are
Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the ...
TVNZ-NZ Marketing Awards 2017: Lion's journey to reignite the beer market
Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating ...
TVNZ-NZ Marketing Awards 2017: Kiwibank breaks the ice to win Financial and Banking Award
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided ...
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their ...
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having ...
TVNZ-NZ Marketing Awards 2017: How AA's Dougal Swift transformed a 'cardigan and slippers' brand to win Marketer of the Year
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has ...
TVNZ-NZ Marketing Awards 2017: Mercury's ride to Supreme Award success
The batteries in the old Mercury brand had become a little flat, so the marketing team decided it was time to give the business a ...
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